Speaker Sessions

Speaker Presentation: Jeremy Kelly - Prospecting for Gold - Fundraising strategies that work

January 2024

Speaker: Jeremy Kelly

This session was delivered by Jeremy Kelly.

25 years ago, Jeremy left the commercial sales world to enter the voluntary sector.  He felt there was more to life than underpinning the next dividend payment of shareholders – not that he has anything against dividends or profits but he wanted the profits from his hard work to benefit others in need.

Following a couple of decades of experience in a variety of roles and organisations, Jeremy has acquired a broad base of experience and knowledge, raised several tens of millions, and acquired more than a few stories of fundraising along the way.

Session takeaways

If fundraising is part of your role as a senior leader, a task that you juggle with many other priorities, then you’ll appreciate the challenges faced in assembling a strategy and plan to deliver the revenue you need.  Whether you do the fundraising or are fortunate to have someone helping you some or all of the time, Jeremy looked at the basic ingredients required to construct a fundraising strategy and plan.

By the end of the Presentation, you had a simple framework that could be applied to your charity and the basis of a fundraising strategy to help you raise even more money